Case Studies

G INGER HOTELS   # S tay smart A chain of hotels in India in the “Smart basics” category, have set new standards of service quality at affordable prices. The concept of the hotel is loosely inspired from the success of low-cost airlines and target the modern, experienced traveller who does not relate low tariffs with poor standards. Ginger hotels employ skeletal staff and most of the regular hotel services are outsourced. They economize on cost by offering the guests self –check-in facilities.   The guests wheel in their own luggage and carry it to their rooms. The hotel provides limited room service. The guest can avail of the dial-a-meal facility from local restaurants and collect their meals from the front desk. These hotels also have a multi-cuisine restaurants, vending machines for hot and cold beverages, ATMs, a basic gym, and a WiFi network. As another innovation and display of sensitivity, the last room in the hotel in the Ginger chain is specially designed physically